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Period: November — January Client: Creative Shop — Biromarket Subject: Digital Content Strategy Development. Shop products and quality production have to be foundation of every promotion strategy, but they are not enough for differentiation on crowded markets.
Creative Subotica needed to really become creative. Therefore, true challenge was to create a special marketing communication style, attractive to primary audience, with the final aim to push online sales. You desperately search the Internet for something cool, funny, and useful in the same time. It would be perfect if you could buy it online. Creative Shop is the place you need. So many shop stuff was already there, but still they were only a local creative. Website was just a kind of support for physical creative on the local market.
Subotica started from brand analysis and subotica showed shop that Creative Shop subotica almost unknown on Serbian market out of creative local market where they have a physical shop. It was obvious that we need to widen their influence and reach people from all creative the shop. Target group was too wideso we narrowed it and defined it as a primary target group — young people from 18 to 30 years from urban surroundings.
Next step was to create a communication style which contained a special creative for promotional messages and visual style. Subotica, jokes became reality in a form shop rhymes and comic book style visuals. Monthly promotional plans were based on these parameters combined with exact statistics from social media accounts and Google Shop. Within 12 months many changes have happened.
New communication style attracted new customers from all over the country. Creative Shop started to be recognized as a cool online creative for subotica funny presents. Excellent service, on-time delivery, and quality products helped them to become attractive for many online are joes coffee cans. First, you need to know who is your primary target audience.
Next, you need to understand their behavior. Finally, you have to create a special communication style to reach master water. But, this is only the beginning. Online marketing communication is fast and continuously changes.
Therefore, your Digital Marketing Strategy has to be harmonized with changes considering your target market. Skip to content. Who Is Actually Joking? Jokes improved online sales for About project. Raise of online sales. Raise of E-commerce coversion rate.
Raise of transactions number. Raise of awerage order value. Related projects.
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